Top 10 Social Media Management Tools

It has been proven statistically that the social web is crucial in any business. Social media trends are growing day by day, and aid in making the ground run. More companies are adopting the remote working style. This proves that the amount of time spent using social media every day has up by 43% as reported to Smart Insights.

The business world is also shifting its strategy towards social media. One of the main reasons is that over half of the world’s population is making use of some type of social media. It’s an excellent opportunity for the company to market their services, products, and to reach out to the prospective target public.

In the same way, the companies have to manage various social media platforms and tools for managing social media that assist businesses to control their presence on different platforms, but also aid in making better decisions, which helps a business grow on a larger scale.

It can be difficult for small businesses that have only a few employees. Therefore, it is crucial to make use of the top tools available. We have listed the most effective Ten Social Media Tools that can help enterprises expand their reach to all possible online social networks as well as networks.

Sprout Social

Sprout Social is one of the social media tools specifically designed for medium-sized and agency enterprises. Its features include publishing, listening engagement, analytics, and publishing across the major platforms for social media platforms. Sprout Social also offers one of the longest free trials. It also has other great features, including intelligent search, superior reports, publishing tools, and streamlined messages. One of the greatest features you’d expect from an application is the statistics for every single post.

Eclincher

Eclincher is a full set of social media and client service tools for marketing agencies as well as companies. The tool allows users to control all of their social media handles from one location. The main features comprise content curation, an analytics dashboard and reports, including scheduling posts, engagement via social inboxes and live feeds, mobile apps publishing automation, keywords and hashtags monitoring, and 24-hour assistance. It typically works with every social media platform and has connections to a wide range of other resources.

Hootsuite

Hootsuite is an excellent option for people who are just starting with managing social media. It’s a user-friendly platform in terms of scheduling posts for social media. Some of its most popular features are Activity Dashboard alerts, Escalation / Escalation, Analytics/ROI tracking, Automated publishing, Audience Targeting, Automated scheduling and Campaign Analytics and Competitive Analysis and Content Creation, and Customer Experience Management. These are the top features that make it a great option for those who are just starting.

It could cause a bit of inconvenience due to small bugs that could pop up when integrating it with other platforms. It isn’t as good as the ability to have a social inbox or an influencer search.

Loomly

Loomly is best suited for large-scale team collaboration since it provides plans for groups of up to 26 members. Loomly is well-known for its branding and the creation of content.

Its capabilities include its features include Tracking, Advertising Management, Automated Publishing, Automated Scheduling, Campaign Scheduling, Collaboration Tools, and Content Management.

If we look at other tools, Loomly isn’t a fully integrated tool yet. It isn’t equipped with features such as monitoring and listening.

Agorapulse

Agorapulse is ideal for large-scale businesses. Agorapulse integrates seamlessly with other social media platforms. It also comes with an integrated CRM database that you can use to keep track of and update your number of your followers. Its data can be exported to Excel, unlimited and colorful PowerPoint analysis reports. Its features include Access Controls/Permissions, Activity Dashboard, Activity Tracking, Approval Process Control, Benchmarking, Calendar Management, Campaign Analytics, Competitive Analysis, Contact Management, Conversion Tracking.

Falcon.io

Falcon.io is an application for managing social media with features that include Activity Tracking, advertising Management, and Audience Targeting. Automated publishing, Automated Scheduling, Brand Guidelines, Benchmarking Brand Guidelines, Management CRM, Calendar Management, Campaign Analytics.

It also includes an editorial calendar that lets you plan your activities and develop content together with marketing departments of other companies.

Buffer

Buffer is an easy-to-use and social management tool. It is the ideal Social Media Management tool available for small companies with only a few employees, and requires an efficient and budget-friendly tool for management.

It offers distinct features such as making plans and scheduling an Instagram post, or even making or saving hashtags. It gives you a 14-day trial for free trial, without a credit card. Its options include Multi-Account Management for Small Businesses, Data Visualization, and Data Import/Export. Post Scheduling, Content Management Performance Metrics, Reporting/Analytics, Social Media Monitoring, and Social Promotion.

Sendible

Sendible is among the most effective digital solutions specifically designed for digital agencies. It offers 20 built-in integrations to various social networks and blogs. It is the ideal management tool for companies that require an integrated digital solution, which includes CRM. Its capabilities are Automated Publishing, Automated Scheduling, Campaign Analytics, Collaboration Tools, Competitive Analysis, Workflow Management, Third Party Integrations, Template Management, and Social Promotion.

Oktopost

Oktopost is a social media management tool that is dedicated to B2B marketing. Oktopost is a one-stop tool that allows you to control, monitor, and review all social media activity. Its capabilities include Communication Management and Contact Management, Commenting/Notes/Commenting, Content Library Customer Database, Database Customer Engagement, Dashboard Data Visualization, Database for Employees, Data Visualization Database, and Influencer Tracking.

Zoho

Zoho is a standout CRM that clients can use to manage all elements of their business. It is compatible with all popular social platforms and is seamlessly integrated with them. It can also manage your email, accounting, and social media accounts all from one location.

Its capabilities include Activity Tracking, Accounting Integration and Buyer Management CRM and Calendar Management, Campaign Management, Integration with Websites, Web-based Deployment, Trend Analysis, and Third-Party Integrations.