What Is A Technical SEO Audit? Everything You Need To Know
Knowing the importance of SEO will be a first move to improving your website’s rankings and performance.
An audit of your technical SEO is a thorough analysis of your website’s performance from a technical viewpoint by identifying any issues and recommending ways to improve your SEO.
It evaluates the efficiency with which search engines scan and crawl your website as well as how even minor technical issues can affect the ranking of your website and adversely impact the user experience.
This blog will discuss the technical aspects of an SEO assessment. We’ll also discuss the reasons it’s crucial for your site and how it operates.
If you’re not able to complete the task yourself, you can always trust agencies with years of experience, such as Fortis Media.
What Is A Technical SEO Audit?
Technical SEO audits are a thorough review of your site’s technical elements, which include everything from the structure of your website to the quality of code, mobile-friendliness, speed of your website, and many more.
Each of these elements is crucial to determine if search engines are able to navigate your website effectively and comprehend the content of your site and ultimately impact your website’s rank.
A thorough technical SEO audit will identify the problems and suggest solutions that must be addressed to improve the efficiency of the site.
Why Is A Technical SEO Audit Important?
A tech SEO audit is crucial for many reasons. It’s the first step towards knowing the site’s technical strengths and weaknesses and identifying any issues that could affect your rankings.
It’s also a method to determine ways to improve your user experience, like speeding up page loading and making the website more mobile-friendly.
By identifying and fixing those issues, you’ll boost your chances of being ranked higher on search results pages, which will result in higher natural traffic and, in the end, higher conversion rates and more revenue.
Key Areas Covered By A Technical SEO Audit
When performing the technical SEO audit, there are a variety of areas to be examined. The most important areas are:
- Website architecture (URL structure, navigation, etc.)
- Page loading times
- Broken links
- Mobile optimization
- Duplicate content
- Security of the website
- Links to backlinks and links outbound
All of the areas mentioned above will be examined in depth, and any problems that are identified will be highlighted.
When the audit is finished After the audit is completed, a comprehensive report will be issued with the details of the issues discovered and suggestions on ways to fix them.
How Does A Technical SEO Audit Work?
A technical SEO audit is carried out by an expert SEO expert with extensive technical SEO experience.
The process includes a thorough examination of your website with a focus on identifying the most critical technical issues and optimizing your structure to facilitate better indexing and crawling.
The auditor will employ a variety of tools to assess the performance of the site and find any possible technical weaknesses that require addressing.
They will also offer suggestions and solutions to fix the issues and improve the site’s efficiency.
Components Of A Technical SEO Audit
1. Indexability and Crawlability: It involves technical SEO issues that hinder search engines from crawling or indexing your site’s pages.
2. Mobile-Friendliness: Your website has to function on mobile devices. Also, your website must appear great, work properly, and load fast when using mobile gadgets (e.g., smartphones).
3. Site Architecture: Websites should be designed to be well-organized, improving the user experience and search engine indexation to boost site crawling and indexation.
4. Pages with a high speed of loading: Site pages should load quickly and with load times that are not exceeding a couple of seconds.
5. SEO on-page: Full optimization is the process of providing the correct messages to engines so that they can recognize who you are, what services and products you offer, as well as the topics you cover.
The Basics Of Conducting A Technical SEO Audit
1. Start With A Site Speed Check
There’s no doubt that nobody wants to wait around for websites to load. A slow-loading website can harm your SEO ranking and annoy your customers.
It’s the reason it’s so important to begin your technical SEO audit by looking at your site’s speed.
There are a variety of tools to assess the speed of your website, such as Google PageSpeed Insights, GTmetrix, and Pingdom.
These tools can give you valuable information about the issues that are causing delays on your website and also provide suggestions for improving your site.
Therefore, you should be focusing on the speed of your website at the beginning of your SEO review.
2. Optimize For Mobile
With increasing numbers of users surfing the web on mobile devices, it’s crucial to have a mobile-friendly site.
It’s not just better for user experience; it is also more efficient for Google. Google evaluates the responsiveness of mobile devices as a factor in ranking.
To verify if your site is mobile-friendly You can check your site’s mobile-friendly performance using the Mobile-Friendly Testing Tool from Google.
This tool will evaluate your website and offer suggestions to optimize your mobile site.
Common techniques for optimizing mobile devices include designing mobile-friendly designs, compressing pictures, and utilizing larger fonts.
3. Conduct A Crawlability Analysis
It is essential to make sure that Google is able to scan and find your site for better SEO rankings.
A crawlability audit can aid in identifying any problems that may hinder Google from being able to access your website or properly index your pages.
One of the most effective instruments for the task is Google Search Console It offers insight on how Google searches and indexes your website.
You can also utilize third-party software such as Screaming Frog or DeepCrawl to detect issues such as damaged links, redundant content, and the absence of meta tags.
4. Assess Your Site Structure And Navigation
The structure and navigation of your site can affect your SEO ranking.
A well-organized structure for your website will help search engines comprehend the contents of your website Clear and concise navigation could improve the experience of users.
Conducting a structure and analysis of navigation can help you identify any problems with your site’s design or layout.
Take into consideration things like implementing breadcrumbs navigation, enhancing internal linking, and incorporating keyword phrases in the URL structure.
5. Check Your Technical SEO Health Score
Then, utilizing a technical SEO health score tool will help you assess the performance of your site’s technical SEO.
A few of the most popular tools are SEMrush, Ahrefs, and Moz. These tools evaluate the various aspects of your website, including HTML structure, meta tags, and page speed.
They will then present an overview of the technical SEO health score, as well as specific suggestions to improve.
Conclusion
The technological SEO audit is an essential part of any SEO strategy.
In identifying the technical problems and correcting the issues, you can increase the ranking of your site and increase organic traffic, which ultimately leads to higher results and more revenue.
No matter if you’re beginning from scratch or are looking to enhance your current site, a technical SEO audit is a crucial step in your SEO strategy.
Get started now and increase your web presence to the next step!